SFP Brand and Portfolio Executive

• The international consumer goods company is looking for an experienced SFP Brand and Portfolio Executive who plays a role of an key contributor of Aligned Brand roll-out, market portfolio initiatives and activities that enhance brand equity, awareness, consideration, and intent to buy SFP products. 
• This role contributes to omnichannel brand strategy development and execution, driving initiatives that strengthen the brand, optimize the portfolio, and guide consumers from awareness to loyalty.

Roles & Responsibilities

Strategic Brand Management

• Strengthen brand equity, awareness, consideration, and purchase intent by adapting global brand guidelines to the local market.
• Contribute to omnichannel toolboxes, messaging, and content aligned with global strategies.
• Foster creativity and consumer-centricity across the Commercial organization to build emotional connection with consumers.

360 Brand Building (Multicategory)

• Deploy marketing assets and communications across retail, events, digital, social media, and CRM to ensure a consistent brand experience.
• Maintain the communication calendar and integrate CRM data for targeted messaging and coordinated activation.
• Support the commercial deployment plan and ensure alignment with Digital, Acquisition, and Retention teams.
• Lead market-specific content creation and channel collaboration.
• Contribute to KPI setting, brand performance studies, and campaign measurement.

Market Portfolio Strategy

• Execute the market portfolio strategy and identify opportunities for local campaigns aligned with global identity and market trends.

Operational Execution & Performance Tracking

• Deliver brand campaigns, seasonal activations, and engagement initiatives across all channels.
• Oversee production and procurement of communication materials and rewards.
• Ensure excellence in execution across the Market Marketing Team.
• Use CRM tools for targeted communications and analyze brand and engagement metrics to optimize performance.

Events & Consumer Engagement

• Manage local event toolboxes and organize brand-aligned events to maximize consumer reach.

Social Media & Content Coordination

• Oversee the social media communication calendar and provide content to the Digital team for publishing.

Team Leadership

• Lead the Market Marketing Team, overseeing daily operations, project timelines, resource coordination, and performance management.
• Ensure clear communication and alignment across teams and partners.

External Partnerships

• Build strong relationships with agencies, suppliers, collaborators, and KOLs.

Sustainability Integration

• Embed sustainability into brand and product initiatives in line with global and local priorities.

Budget Management

• Optimize budgets, ensure cost efficiencies, and track ROI of marketing activities.

Key KPIs

• Brand: Awareness growth, meaningful/different index improvement, intent-to-buy uplift.
• 360 Execution: Consistent asset deployment, engagement rates, amplification in restricted environments.
• Portfolio: Market share growth, LAU lifetime value, new SKU performance.
• Budget: ROI of marketing activities, budget optimization.

Interested candidates can send their CV to the e-mail address in the Apply for job button